Many people want to have an online store, but don't know how to sell on Mercado Livre, which can be a cheaper and more interesting option for those just starting out. In fact, marketplace platforms, in general, can help people who dream of starting an internet business, but don't have a lot of money to invest in their own website or app.

The marketplace is nothing more than a virtual shopping mall, so thousands of entrepreneurs can set up their stores in one place. Just like a shopping center, the marketplace offers all the structure and security for multiple people to visit it. Today, in Brazil alone, there are several options, making it possible to sell products even to those who do not have a physical store.

Investing in a marketplace platform can be a chance for many small businesses to expand their market. Because, no matter where the seller is, he will send the merchandise that the customer buys. This article will focus on one of the largest marketplace platforms in Latin America and the reader will be able to discover how to sell on Mercado Livre.

How to sell on Mercado Livre – Advantages of choosing this app

Mercado Livre emerged in 1999, making it one of the pioneering sites when it comes to online sales. The brand was born in Argentina, but expanded throughout Latin America, and today its headquarters are in São Paulo. After all, Brazil is the largest market that the platform serves. There are millions of daily visits, and consequently, millions of negotiations.

Knowing this, it is possible to say that, firstly, the main advantage of selling on Mercado Livre is the visibility that the website provides. Furthermore, due to its time on the market and payment policies, the brand has won over the public when it comes to security. This is because, in addition to reviews of the stores and products they are offering, Mercado Livre only transfers payment when the product arrives correctly in the customer's hands.

Next, it is impossible not to mention the financial advantage that Mercado Livre provides to store owners. After all, the costs are minimal to set up an online store on the platform. If the person chose to create their own website or app, the value of the development investment and maintenance expenses would be higher. Of course, having your own website is quite interesting, but for brands that are just starting out, it may not be the best option.

The price for maintaining an online store on Mercado Pago is minimal, because the seller only pays a commission for what they sell. This means that he can create as many ads as he wants and sell hundreds of products. Finally, another advantage of choosing Mercado Livre when creating an online store is the possibility of also using Mercado Envios. This service helps the seller to optimize deliveries.

How to sell on Mercado Livre – Creating an online store

Now that the reader knows the advantages of the app, it's time to learn how to sell on Free market. The first step is to create an account, which can be done in the app or on the website. At this point it is worth saying that Mercado Livre allows individuals or legal entities to advertise products. However, if the person intends to create a robust and complete online store, it is essential to create an account through the CNPJ. This way, it will give the customer more security when closing a deal.

After creating your account, it's time to start advertising products. With the account logged in, the user will click on the “sell” option, then the app will ask them to create a name for their ad. Ideally, this title should be objective, as this will make it easier for the customer to find it when looking for a product. After all, the title will show what the seller is offering. The next step is to select a category for the product, a tip for choosing the best one is to see in which categories other sellers are offering the same product.

When filling out the ad, it is essential that the seller takes care of the photos and includes all the necessary information about the product. Such as, for example, stock, variations, if the product has options in other sizes or colors. In the “technical data” option, the seller can further detail the product, indicating the material it is produced, weight, thickness, among other information. Last but not least, the seller must not forget to include the price of his product and the payment terms.

Other Marketplace Platforms

Despite being one of the biggest options on the market, with a complete Marketplace structure, Mercado Pago is not the only option. Therefore, we have listed other options if the reader is interested in researching.

• Shopee
• Magazine Luiza
• Amazon
• Via
• Netshoes

Final considerations

To find out more, visit the “applications”. Today, with so many Marketplace options available, it is worth evaluating or choosing one according to the segment of the product that the person sells. There is no doubt that through these platforms it is possible to sell much more, reaching audiences in other cities, or another state.